Kind of had a marketing/branding revelation earlier. Follow me…
It truly doesn’t matter what TNA does, they won’t be able to legitimately excite us or right this wrong. There’s literally no one or nothing in TNA that we care about enough for them to do anything right, wrong, or indifferent to them to move the needle of our interest positively (build the ratings).
It would take something the level of Hulk Hogan coming out and turning heel and forming the nWo, thus causing a seismic shift in the fundamental core of understanding of pro-wrestling lure for us to feel like, “I know it’s TNA, but MAN I gotta watch this unfold…”
The problem is – we don’t care. There’s no one we care about in TNA, no one we have been able to invest in (TNA or otherwise established), in order for any of their actions or others actions against them, to cause us to have our jaws drop and feel like we HAVE to tune in to follow the angle as it unfolds.
See, TNA doesn’t have a storytelling problem (yes, they do.) What TNA has is a branding issue. TNA hasn’t gone to the core of the company and found a reason for us to care… at a fundamental level… on an emotional level. TNA hasn’t established a “pathos” connection – where we are emotionally appealed to and hooked, therefore establishing our loyalty regardless of poor decisions (i.e.: we’ll watch Raw every Monday regardless of how s****y a PPV on Sunday night might be).
TNA doesn’t have anyone able to create that connection, nor the ability to nurture it, nor the time to turn the ship around…THUS, TNA done y’all.
– THE Nic Johnson